Tourists have changed the way they behave when it comes to organising their travel. They now seek inspiration from the experiences of other travellers, they want to be better informed, they consult opinions and only then do they book a holiday, during the course of which they share their experience with other users via the social networks.
According to data provided by EGATUR, 60% of all inbound tourists who visited Spain in 2012 consult the information on the Internet while organising their visit to Spain, 59% booked services in advance and 56% paid over the Internet.