Why register a trademark?
A registered trademark gives the exclusive use of that name, providing its owner the capability:- -To create "Trademark Value" (Goodwill), an active intangible for the company
- -To offer licenses and franchises
- -To be differentiated from competitors
- -To be protected from third parties using an equal or similar name, exercising the legal actions that correspond
- -To protect the Internet domain name
- -To impede others attempting to register similar trademarks
- -To have priority over third parties wanting to register their trademarks, in countries which do not require registration
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